Entrepreneurship – Do More Than Follow Your Passion

Follow Your Passion? Today I gave some simple business advice to a colleague. The kind that I typically reserve for my consultation/coaching clients. She described a challenge that so many business owners face. She has a menu of valuable services and she is great at what she does and she loves her work. Like many … Read more

Service Over Sales

Deliver the Service I just finished corresponding with someone who shared that she often felt that people worked hard to sell her something but then under-delivered on the service. It is one thing to sell a service and another thing to deliver it in an impactful manner. Whether you work for someone else or work … Read more

So You Want to Write a Blog

Some Things to Consider about Writing a Blog There are many reasons to write a blog. I think the best reason lies somewhere between the personal and the professional. Here are some considerations: Do you enjoy writing? Do you have something to share? Do you have a target audience? Do you have access to peoples’ … Read more

Referral Based Marketing and Ethical Practice

Making Referrals There is a tendency in service based businesses to attempt to accommodate every client or customer. The truth is…these businesses are not meant to serve everyone. Sometimes we need to refer people to other service providers. So what leads to difficulty when the need arises to refer cases elsewhere? Sometimes we don’t know … Read more