Entrepreneurship – Do More Than Follow Your Passion

Follow Your Passion? Today I gave some simple business advice to a colleague. The kind that I typically reserve for my consultation/coaching clients. She described a challenge that so many business owners face. She has a menu of valuable services and she is great at what she does and she loves her work. Like many … Read more

Why You Must Manage Your Own Social Media

What are you getting for your investment? There was a brief time when I considered hiring someone to manage my social media. There were several things that dissuaded me: The first was that I didn’t understand fully what I’d be paying them to do. Second, because I didn’t understand what would entail good service, I … Read more

Marketing for People that Don’t Like to Sell

An Essential Truth About Marketing What I can share is a deep knowledge of what it requires to grow a business. This knowledge comes primarily from my experiences. The first and most essential thing that I assess when I am looking at anyone’s marketing efforts is “Can I tell who they are and what they … Read more

The Heart of Practice Development – Your Personal Brand

Your Personal Brand Who are you? How does that relate to who you are as a service provider? The answer to those two questions is at the heart of your personal brand. You may not relate to the term “personal brand.”  But you probably have a sense of what it means. It has to do … Read more