I wanted to title this blog post “5 Reasons Why Your Practice isn’t Growing.” But that sounded too negative and too “markety.” By markety I mean something that sales people say to tap into their target buyer’s fears and sense of inadequacy. That’s not my intent or my goal. Instead, I want to speak to … Read more
Follow Your Passion? Today I gave some simple business advice to a colleague. The kind that I typically reserve for my consultation/coaching clients. She described a challenge that so many business owners face. She has a menu of valuable services and she is great at what she does and she loves her work. Like many … Read more
What are you getting for your investment? There was a brief time when I considered hiring someone to manage my social media. There were several things that dissuaded me: The first was that I didn’t understand fully what I’d be paying them to do. Second, because I didn’t understand what would entail good service, I … Read more
An Essential Truth About Marketing What I can share is a deep knowledge of what it requires to grow a business. This knowledge comes primarily from my experiences. The first and most essential thing that I assess when I am looking at anyone’s marketing efforts is “Can I tell who they are and what they … Read more
