Referral Based Marketing and Ethical Practice

Making Referrals There is a tendency in service based businesses to attempt to accommodate every client or customer. The truth is…these businesses are not meant to serve everyone. Sometimes we need to refer people to other service providers. So what leads to difficulty when the need arises to refer cases elsewhere? Sometimes we don’t know … Read more

Confidence, Courage, Consistency and Cashflow

Entrepreneurship Lately I’ve had conversations with colleagues who are in various stages of their career, practice or business development. The themes center around some of the common attributes and challenges that are integral to entrepreneurship. Those themes are: A call to developing confidence; mustering and maintaining courage; the discipline and consistency involved with building a … Read more

Marketing for Introverts

Marketing Yourself and Your Services In my work as a clinical supervisor, coach, and consultant, I often receive questions about how to market one’s services. If you are not trying to obtain clients or business, think about marketing as something you do that involves expanding your relationships. We all need to have a network of colleagues and … Read more

Know Your Worth, Know Who You Are and Listen to Your Body

Know Your Worth It has been a challenging week. I’ve had clients in crisis, colleagues/consultees in crisis, and supervisees in crisis. It is challenging to both be there for others and at the same time take care of one’s own needs. For the past few years, but especially recently, I have had colleagues and customers tell me … Read more